Before you rush into using a sales report template, you should always keep in mind that there are tons of sales reports to use. Actually, there is no one right document for every organization. Different teams in the same organization may use different sales reports to highly different data.
Keep in mind most sales reports tend to cover a specific time period, such as daily, weekly, monthly, and quarterly sales reports. Either way, reports may also cover different steps in the sales process. Having said that, below are the different sales report types you should know about.
Sales Pipeline Report
This type of sales report is designed toshare the value of your sales pipeline and how the number of deals in each stage of the pipeline. It highlights how many deals could be lost how many will be won, and how this might impact the company’s overall revenue.
The pipeline outlines all of the key stages of the deals to offer a clear picture of how daily, weekly, and monthly sales cycles are performing. You can count on this sales report when you want to showcase success or challenges in your sales pipeline.
Customer Churn Report
Customer churn report is designed to show the overall rate at which a customer will stop doing business with your company or using your product. Actually, it shows you when customers move on, and it can show you why by providing insights into overall trends.
You can never skimp on what a churn rate offers since a high churn rate could mean you’re targeting the wrong prospects. Be sure to use this sales report to track the number of customers to churn and traits they share, such as company size, sales rep, lead source, to name a few.
Of course, there are other types of sales report you should know about. Among the most popular ones include sales forecast report, conversion rate report, deals won and deals lost, average deal size, etc. Be sure to look into how each one of them works before requesting for a sales report template.
